Rudralife sells Rudraksha beads and spiritual consultations to customers worldwide. The brief: scale lead generation and online sales through Google Ads, in a category Google actively restricts.
My role: Digital Marketing Executive → Senior Marketing Manager · led a 12-person team · July 2023 onward
Despite two decades of offline presence and a loyal customer base, Rudralife needed to expand its digital footprint: brand awareness in domestic and international markets, high-quality leads for consultation services, and e-commerce sales, all while keeping ad spend profitable.
The catch: running Google Ads for a spiritual product isn't a matter of raising the budget and watching sales roll in. Google's policies around religious and belief-based content can throttle reach and get campaigns disapproved overnight. The whole engagement lived or died on navigating that.
Crafted copy that resonated with the audience without tripping Google's automated filters. No exaggerated promises, just value-driven messaging that stayed live.
Educated users through well-structured content instead of direct claims, keeping pages compliant while lifting conversion rate. The flagship LP became the lead engine.
Leaned on Performance Max, Display, and YouTube to balance reach against compliance, reducing reliance on restricted search terms.
Disapproved ads were reviewed and appealed immediately to minimize downtime, and constant A/B testing surfaced the creative and copy patterns that worked inside Google's rules.
Every number here is verified and defensible, not inflated platform attribution.
Promoted from Digital Marketing Executive to Senior Marketing Manager, I led the marketing across far more than Google Ads:
See how I run multi-brand Meta Ads at scale across the US and Canada, or get in touch directly.
Meta Ads at Global eBrands →Or email jayeshmali840@gmail.com